Toyota Event Sponsored By Award-Winning Yokohama Tires

Yokohama Tire Corp. sponsored Toyotafest, which was held on May 9 at the Queen Mary in Long Beach, Calif. More than 370 new and vintage Toyotas were on display at the event. Yokohama had a prominent display of its full line of tires, including its recently launched ADVAN Neova AD08 and its soon-to-be-released eco-friendly dB Super E-spec.

Yokohama’s ADVAN Neova AD08 has replaced the AD07 for 2009. The new tire improves dry grip, wet grip and mileage. It’s street civil, but track approved. For the performance inclined, the AD08 improves on the AD07’s lap times, by a half second for every minute, says Yokohama. The improvements are achieved with a new micro silica compound, steel sidewall inserts and revised tread pattern.

The result is quicker steering response, improved stability and a larger contact patch while cornering. The tire maintains its treadwear rating of 180 and will be offered in a wider range of sizes than its predecessor; 32 sizes, ranging from 205/50-R15 to 295/30ZR-19. Road and Track Magazine says, “the new Yokohama AD08 is a winner.”

The db Super E-spec has fitments on the Toyota Prius. Yokohama Tire Corporation’s dB Super E-spec, an all-new consumer passenger car tire which uses citrus oil instead of petroleum, earned one of Popular Mechanics Editor’s Choice Awards at the SEMA Show in Las Vegas last year.

The award, one of 14 given out, went to companies “in recognition of outstanding achievement in new product and design.” Popular Mechanics editors combed the thousand of new wheel and tire packages on display at both the SEMA and AAPEX shows to find the winners.

Jim Meigs, Popular Mechanics’ editor-in-chief, pointed to the dB Super E-spec’s low rolling resistance and use of natural materials as reasons why it was chosen.

“Yokohama Tire Corporation is using technology to make better tires for consumers and the environment,” said Fred Koplin. “Popular Mechanics has a long history of recognizing companies for their technology and product innovations. We’re honored they selected the dB Super E-spec. It’s great that Yokohama, which has a heritage for high-performance, is now being recognized for our environmental and technical achievements as well.”

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