Green Accreditation For UK Hotels
Amid evidence that British tourists would rather their hotel be sustainably run than have five-stars, the UK tourist board VisitBritain is aiming to establish a green marque which will establish which have genuinely green credentials.
Only 4 per cent of holiday-makers would choose to book a five-star hotel over a four-star establishment, which is sustainably run, according to recent research from the Travel Foundation.
The clamour to know that a hotel’s green claims are valid has led to VisitBritain’s project, which is expected to come to fruition in the New Year. Read more