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Archive for the ‘Technology’ Category

Customer Relationship Management (CRM) Software

Tuesday, April 29th, 2008

CRM or customer relationship management is a term used for the process or methodologies as well as software that help an organization manage their customer relationships as well as finding out about their needs and behaviors.  The goal is to improve their relationships with all customers.

CRM is more than technology – rather it is a process that pieces together all aspects of information relating to the client.  This can include sales, marketing, customer service, help desk, quality, and research.

Access to this information helps employees to have an accurate view of the customer history when communicating with them.  This helps to give an insight into customer behavior and their value.

CRM software helps to provide improved customer service, increase sales, improve efficiency and simplify processes.  This can take the form of online CRM or traditional desk based software.

Top SEM Tips

Wednesday, April 16th, 2008

Web designers are expert at design. With that in mind most designers are not marketers and are unaware of the implications of online marketing. If you do not optimize your site it’s like designing a beautiful brochure and putting it in a drawer where no one can see it. Search engine optimization opens your site up to search engine spiders and the people searching for your products and services.

Internet marketing and search engine optimization are concerned with higher search engine rankings and increased traffic to your web site. If the traffic is targeted to your products and services it can increase your sales and business dramatically. Look out for top search engine optimization tips to help you out.

Search engines such as Google use various criteria to determine which sites will rank highest for particular search terms. These include; the age of the domain, the meta tags, the site content and the links pointing to the site from other related sites. Therefore the highest ranking sites will be given to those that have been around for a while, have relevant meta tags and content relating to the search terms, and have links from other ranked sites with similar content. High ranking sites are deemed ‘authority’ sites. Find more SEO tips and articles and information at Top SEM tips.

Migrating Address Books and Email

Thursday, February 28th, 2008

I bought a new computer recently.  I managed to transfer most of the stuff from my old computer with relative ease.  However when it came time to convert Eudora to Outlook I was stuck!  I’ve heard of many people having trouble when they convert emails.  I went online to look for solutions.  I found the Connected Software site which has lots of solutions relating to email and address books.

I also got help relating to some of the other issues I have been facing.  I was able to sort out my GAL to Blackberry problems.  I was also able to import AOL favorites which was a great help.

The Connected Software site is an excellent resource for information relating to migrating address books and email.