They have certainly gone far in distance; we recently encountered the boutique concept in Asia.
While on a consulting project in Thailand we visited several small hotels that, our opinion, combine all the best boutique characteristics.
We were most impressed with the elegant and intimate atmosphere these properties display without any of the trendiness we have seen in some U.S. self-named boutique hotels. We do not intend any criticism of American boutique hotels; we have seen some truly excellent examples. In fact we have recently worked with an architectural firm to design a 73-room property for a client. Read more