Customer Relationship Management (CRM) Software
CRM or customer relationship management is a term used for the process or methodologies as well as software that help an organization manage their customer relationships as well as finding out about their needs and behaviors. The goal is to improve their relationships with all customers.
CRM is more than technology – rather it is a process that pieces together all aspects of information relating to the client. This can include sales, marketing, customer service, help desk, quality, and research.
Access to this information helps employees to have an accurate view of the customer history when communicating with them. This helps to give an insight into customer behavior and their value.
CRM software helps to provide improved customer service, increase sales, improve efficiency and simplify processes. This can take the form of online CRM or traditional desk based software.