Sound, Food, Scent, Decor, Toys and Gadgets Lure Meetings to Hotels
Hotels are no longer selling corporate meeting clients just a room, a sound system, a projector and some pitchers of water.
Some full-service chains are in the vanguard of a growing trend in which the hotels are creating a customized environment that uses sound, food, scent, decor, toys and gadgets to create moods that match the meetings’ objectives.
Kimpton Hotels began its Signature Meetings initiative last year. Omni launched a similar campaign — dubbed Sensational Meetings — earlier this year. The W and Westin also customize meetings. Read more